How boutique hotels are becoming more sustainable

The way in which hotels are advertising their ethical ethos is rooted in luxury travel. Yes, they are ticking all of the right boxes for recycling, sustainable cuisine, eco energy and sourcing everything from furniture to food locally – but they are using imagery and words usually associated with the higher end of the market. Fresh linen sheets, colourful vegetarian brunches, solar-powered outdoor rain showers and complementary morning yoga classes can now be found in a range of boutique hotels, for a variety of budgets.